Grow.Faster.Quicker
Digital Marketing & Lead Generation Services for Basement waterproofing and foundation repair companies
Comprehensive Marketing Strategies that Drive Exclusive Basement Waterproofing and Foundation Repair Leads
When working with Foundation Marketing Pros, we design and execute a comprehensive marketing strategies specifically tailored to contractors in the roofing, foundation repair and basement waterproofing industries.
We use three primary ways to drive new customers to your business:
- Google AdWords: We use Google AdWords to put your business directly in front of your targeted local audience right at the moment they are searching Google in real time for your services. What does that mean? We’re able to capture them when they’re ready to start the buying decision process. You’re their first point of contact when talking with contractors. You’re set up perfectly with 100% exclusive inbound phone calls and form fill-outs that are eager to talk to you – starting immediately in month 1.
- Search Engine Optimization (SEO): Since the first Google search result on page 1 gets 39.8% of clicks, the ultimate long-term strategy is to rank your website better in search results by implementing a long-term SEO campaign. It starts with a well optimized website that favors customer experience with clear calls-to-action and helpful content and articles. From there, we implement a monthly SEO campaign that builds your website’s authority so it ranks even higher in Google search results. Over time, you the website will generate more and more consistent inbound leads over time, driving top-line revenue.
- Reputation Management: 82% of consumers will read online reviews before making a decision, and reviews are 2x more important than loyalty, and 7x more important than marketing. To speed up the number of reviews across all the platforms you gather, we can implement an easy way for you get reviews from your customers – the happy customers will be able to leave a review, and unhappy customers are easily directed back to you so you can work with them to correct the situation. With more reviews, you’ll be able to get more customers directly from platforms like Yelp or HomeAdvisor.
Want to convert more new and existing leads – and save time? Time for Marketing Automations…
Speed-to-lead is very important to turn your new leads into customers – conversion rates are 8x greater in the first five minutes, and drops off considerably after that.
Using your CRM, implementing a full-automated, multi-channel follow-up sequence can connect you and your team with the leads within seconds of them being generated – improving yours bottom line, and saving you time in the process.
Do you have a large database that you haven’t reached out to recently? Marketing automations are also a great way to stay top-of-mind with past customers, which can lead to repeat business or referrals.
There’s a lot of ways we use that can grow your business, so contact us today!
SEO, Lead Generation & Other services Overview
Website Conversion Rate Optimization
Conversion Rate Optimization (CRO) is a process that aims to increase the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form.
The goal of CRO is to improve the overall user experience and increase the likelihood of converting visitors into customers or leads. CRO involves analyzing user behavior, identifying areas for improvement, and implementing changes to enhance the website’s effectiveness in converting visitors. This can include making changes to the website’s design, layout, content, and calls-to-action (CTAs).
Through optimizing the website for conversions, businesses can maximize the return on investment (ROI) from their website and digital marketing efforts, improve customer engagement and satisfaction, and ultimately increase sales and revenue. CRO is an ongoing process that requires continuous testing, monitoring, and optimization to ensure that the website is performing at its best and delivering the desired results.
Google AdWords
Google AdWords is a powerful advertising platform that allows businesses to reach potential customers through targeted ads on Google’s search engine and partner sites. It operates on a pay-per-click (PPC) model, meaning businesses only pay when someone clicks on their ad. AdWords offers a range of targeting options, allowing businesses to reach their ideal audience based on factors such as location, keywords, interests, and demographics.
One of the key benefits of Google AdWords is its ability to generate a great return on investment (ROI) for businesses. Unlike traditional advertising methods, AdWords allows businesses to target their ads to users who are actively searching for products or services like theirs. This means businesses can reach potential customers at the exact moment they are looking to make a purchase, increasing the likelihood of conversion.
AdWords also offers advanced tracking and analytics tools, allowing businesses to measure the performance of their ads and campaigns in real-time. This means businesses can see exactly how their ads are performing and make data-driven decisions to optimize their campaigns for better results. Google AdWords is a cost-effective and efficient way for businesses to reach their target audience, increase website traffic, and generate leads or sales.
Higher Rankings in Google Maps Results
Google Maps SEO services are designed to optimize a business’s presence on Google Maps, improving its visibility and ranking in local search results. This involves optimizing the business’s Google My Business (GMB) listing with accurate and up-to-date information, including the business name, address, phone number, website URL, and business hours. It also includes optimizing the GMB profile with relevant categories, descriptions, and photos, as well as earning positive reviews and citations from reputable sources.
Google Maps SEO services are important for businesses that rely on local customers. By improving their visibility and ranking in local search results, businesses can attract more customers, increase foot traffic, and grow their revenue. Google Maps SEO services can also help businesses stand out from their competitors, as businesses with optimized GMB listings are more likely to appear in the “local pack” of search results, which is displayed above the regular search results and includes a map with pins for nearby businesses.
Google Maps SEO services are a crucial component of a comprehensive SEO strategy, helping businesses increase their visibility and attract more customers in their local area.
Improved Rankings in Organic Search Results
Google SEO services for organic search results are designed to improve a website’s visibility and ranking in Google’s organic search results. This involves optimizing the website’s content, structure, and technical aspects to make it more relevant and authoritative in the eyes of Google’s algorithms. Google SEO services typically include keyword research, on-page optimization, off-page optimization, and technical optimization.
Keyword research involves identifying the keywords and phrases that potential customers are using to search for products or services like yours. On-page optimization involves optimizing the website’s content, including the use of keywords in titles, headings, and body text, as well as optimizing meta tags, URLs, and images. Off-page optimization involves building backlinks from other websites to improve the website’s authority and relevance in Google’s eyes. Technical optimization involves optimizing the website’s technical aspects, such as site speed, mobile-friendliness, and security.
Google SEO services are important for businesses that want to improve their visibility and attract more organic traffic from Google. By optimizing their website for Google’s algorithms, businesses can increase their chances of ranking higher in search results, which can lead to more website traffic, leads, and sales. Google SEO services are also cost-effective compared to paid advertising, making them a valuable investment for businesses looking to grow their online presence.
Reputation Management
Having access to a reputation management platform helps businesses monitor, manage, and improve their online reputation. This involves monitoring mentions of the business online, including social media, review sites, and news articles, and responding to feedback and reviews in a timely and professional manner. It also involves actively seeking out positive reviews and encouraging satisfied customers to leave feedback, as well as addressing negative feedback and complaints to prevent them from escalating.
Actively managing your online reputation is important for businesses that want to protect and enhance their customer reviews. A positive online reputation can help businesses build trust and credibility with potential customers, while a negative online reputation can deter potential customers and harm a business’s bottom line. By actively managing their online reputation, businesses can ensure that they are presenting themselves in the best possible light and are able to respond effectively to any negative feedback or complaints.
Reputation management platforms are a valuable investment for businesses that want to protect and enhance their online reputation. With the help of a reputation management service, businesses can ensure that they are presenting themselves in the best possible light and are able to respond effectively to any negative feedback or complaints. This can help businesses build trust and credibility with potential customers, ultimately leading to increased sales and revenue.
Automated Lead Follow Up
Marketing automation is a transformative tool that empowers businesses to optimize their marketing strategies and enhance lead follow-up. By automating repetitive tasks such as lead nurturing, businesses can engage with leads consistently and efficiently. This ensures that leads are followed up with promptly, increasing the likelihood of conversion. Moreover, marketing automation allows businesses to track the effectiveness of their follow-up efforts and make data-driven decisions to optimize their lead nurturing campaigns.
The implementation of automated follow-up systems across multiple communication channels, including text, email, and calls, enables businesses to maintain a continuous dialogue with their leads. This multi-channel approach enhances the chances of conversion as it ensures that leads are reached through their preferred communication method. Additionally, marketing automation enables businesses to personalize their communications, delivering targeted and relevant messages to their leads and customers.
Marketing automation is an indispensable tool for businesses that aim to refine their lead follow-up and enhance their conversion rates. By streamlining their marketing efforts and delivering personalized communications, businesses can establish trust and credibility with their audience, ultimately leading to increased sales and revenue.
Frequently Asked Questions
What is website conversion rate optimization (CRO)?
Website Conversion Rate Optimization (CRO) is the process of improving your website’s ability to convert visitors into customers or leads. This involves analyzing user behavior, identifying areas for improvement, and implementing changes to increase conversion rates. CRO can include optimizing landing pages, improving website navigation, and enhancing calls-to-action (CTAs) to encourage desired actions.
Why is CRO important for my business?
CRO is crucial for maximizing the return on investment (ROI) from your website and digital marketing efforts. By optimizing your website to convert more visitors into customers or leads, you can increase sales, improve customer engagement, and ultimately grow your business.
What services are included in Google AdWords management?
Google AdWords management includes creating, monitoring, and optimizing pay-per-click (PPC) advertising campaigns on Google. This involves keyword research, ad creation, bid management, budget optimization, and performance tracking. The goal is to drive targeted traffic to your website and increase conversions that turn into leads and customers.
How can Google AdWords help my business?
Google AdWords can help your business by increasing your visibility for highly targeted searches with a strong “buying” intent (e.g. Google search of ‘foundation repair company near me’) driving targeted traffic to a landing page, which can generate traffic into leads at an average rate of 20% to 40% – making it a highly effective advertising platform with a potential for great ROI.
What are the benefits of outsourcing AdWords management?
Outsourcing AdWords management to a professional agency like Foundation Marketing Pros can save you time and resources, as well as ensure that your campaigns are set up and managed effectively to generate a positive ROI. Our partner is a Google Preferred Partner Agency and ranks in the top 1%, so you can compete against the Goliaths in your industry. It allows you to focus on running your business while experts handle your advertising efforts.
Are the leads you generate from AdWords exclusive to my business - do you work with other businesses in my Service area?
We are not like other lead generation companies. The leads generated for you are yours and are 100% exclusive since they’re generated from your unique Google AdWords campaign. Additionally, we will work with only one company in a city, so our experience stays with you.
What is Search Engine Optimization (SEO) and how can it improve my results in Google Maps and organic search results?
SEO is the process of optimizing your website to improve its visibility in search engine results pages (SERPs). This includes optimizing your website’s content, structure, technical aspects and building backlinks to rank higher in both Google Maps and organic search results. By improving your SEO, you can increase your website’s visibility to potential customers and drive more organic traffic.
How long does it take to see results from SEO?
The time it takes to see results from SEO can vary depending on several factors, including the competitiveness of your industry, the quality of your content, and the effectiveness of your SEO strategy. Generally, you can expect to see noticeable improvements within 3-6 months, with more significant results over time. This is why we like to pair a SEO campaign with and AdWords campaign, so you can start to see a ROI in month 1.
What are the different types of SEO?
There are three main types of SEO: On-Page SEO, Off-Page SEO, and Technical SEO. On-Page SEO involves optimizing your website’s content, structure, and HTML tags. Off-Page SEO involves building backlinks and improving your website’s authority. Technical SEO involves optimizing your website’s technical aspects, such as site speed and mobile-friendliness.
How does SEO work for Google Maps?
For Google Maps, SEO involves optimizing your Google My Business (GMB) listing with accurate and up-to-date information, including your business name, address, phone number, and website URL. It also involves optimizing your GMB profile with relevant categories, descriptions, and photos, as well as earning positive reviews and citations from reputable sources.
What is reputation management and how can it help my business?
Reputation management involves monitoring, managing, and improving your online reputation. This includes responding to customer reviews, addressing negative feedback, and encouraging satisfied customers to leave positive reviews. By managing your online reputation effectively, you can build trust with potential customers and improve your business’s credibility.
Why are online reviews important for my business?
Online reviews are important because they can influence potential customers’ purchasing decisions. Positive reviews can build trust and credibility, while negative reviews can deter potential customers. By actively managing your online reviews and encouraging satisfied customers to leave positive feedback, you can enhance your business’s reputation and attract more customers.
How do you encourage customers to leave positive reviews?
We encourage customers to leave positive reviews by providing exceptional service, asking for feedback, and making it easy for them to leave a review through an easy-to-use online platform. If they leave a 4- or 5-star review, they will be asked to leave a review on Google or Yelp. If they leave a 3-star review or lower, they will have the opportunity to work with you to see how their experience can be improved so they leave a fully satisfied customer.
How do you monitor and manage my online reputation?
We monitor and manage your online reputation by using advanced tools and technologies that allow us to track mentions of your brand, monitor online reviews and ratings, and respond to customer feedback in real-time. We also provide regular reports and updates on your online reputation, so you can stay informed and engaged with your customers.
How does marketing automation work and how can it improve follow-up on new leads?
Marketing automation involves using software and technology to automate repetitive marketing tasks, such as email marketing, and lead nurturing. By automating these tasks, you can increase speed-to-lead, save time, improve efficiency, and ensure that leads are followed up with promptly and consistently – more likely turning them into customers.
What are the benefits of marketing automation for my business?
The benefits of marketing automation include improved lead nurturing, increased customer engagement, and better targeting of marketing efforts. It allows you to deliver personalized and timely communications to your leads and customers, leading to higher conversion rates and increased customer satisfaction.
How can marketing automation help me generate more leads and sales?
Marketing automation can help you generate more leads and sales by streamlining your marketing processes, delivering targeted messages to your audience at the right time, and nurturing leads through the sales funnel. This can result in more qualified leads, higher conversion rates, and increased revenue for your business.
What types of marketing automation services do you offer?
We offer a range of marketing automation services, including email marketing automation, lead nurturing automation, and customer relationship management (CRM) integration. Our goal is to help you streamline your marketing efforts, save time, and improve your overall marketing effectiveness from your new leads added to your database.
How do you ensure that your marketing automation campaigns are personalized and relevant to my target audience?
We ensure that our marketing automation campaigns are personalized and relevant to your target audience by using data-driven insights to segment your audience, create targeted messaging, and deliver personalized content. This ensures that your leads and customers receive the right message at the right time, leading to higher engagement and conversion rates.
How do you ensure that my marketing automation campaigns are compliant with privacy regulations, such as GDPR and CCPA?
We ensure that our marketing automation campaigns are compliant with privacy regulations, such as GDPR and CCPA, by following best practices for data privacy and security. This includes obtaining consent from individuals before collecting their personal information, providing clear and transparent privacy policies, and implementing measures to protect data from unauthorized access or misuse.
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Testimonials
“It’s one thing to hire a marketing firm to manage your online and social media campaigns; it is another to bring on board a marketing advisor. Tom has a commanding knowledge of SEO and social media campaigns and is able to break the concepts down to a level I can understand. Likewise, Tom not only explains the “how” of the campaign, but also the “why” and accurately projects the amount of leads in a 3-6-9 month periods within my industry, all of which are uncanny abilities. Similarly, I always look forward to his monthly updates via video – in my opinion its much better than reading a report.
“Tom is an integral part of my marketing team, and I look to him to formulate the strategic and tactical methodologies of my practice’s marketing vision. I look forward to a very long term relationship with Tom. “
“Tom is absolutely amazing! He helped me get so many new leads for both home buyers and sellers in just 60 days. I was feeling really overwhelmed before, but now I’m feeling so much more confident and excited about my work now that I can rely on the follow-up automations. Tom really knows what he’s doing and they’re super easy to work with. I can’t thank them enough for all their help! I would definitely recommend them to anyone who needs help to grow their business.“
“Tom has been a breakthrough for our catering business in West Seattle. Thanks to their SEO services, we’ve seen a steady increase in website traffic and business growth over the years we’ve used them. We’re dominating the West Seattle neighborhood and even ranking for super high-volume Seattle search keywords too. Since our website traffic (and sales) has increased substantially, and we bought an event space and another catering company south of Seattle. Tom’s digital marketing expertise has been invaluable to our success, and we can’t thank them enough for their dedication and hard work. We highly recommend their services to any business that’s looking to expand.“
“Tom is my marketing powerhouse for my real estate investing company. Their digital marketing magic has landed me multiple distressed investment properties to purchase, boosting my bottom line big time! Their personalized touch and attention to detail make working with them a breeze. If you’re serious about growing your company, these guys are the real deal!“
“In the fist 30 days of working with Tom, my team has been stretched really thin. To be honest, they’re also a bit stressed by all these new appointments. Though, we’re all incredibly happy to get over 60 new long-term patients in the the 30 days!”
“Hiring Tom was a complete game-changer! I hired him for a very cost effective marketing campaign that brought in over $100,000 in revenue for my roofing company. We were blown away by the ROI and the results, and I can’t thank him enough for his expertise. We highly recommend him to every business looking for a ROI-focused way to boost their sales long term.“