Your New Roofing Leads Source!
Are you tired of paying for and sharing your roofing leads with other contractors? Do you want exclusive roof replacement leads for new residential and commercial customers that are actively searching for a roofer?
We’ve generated thousands of leads for contractors (we’ve been in the industry for 15+ years) – we know how to get results for roofers like you!
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Understanding The Basics to Generate Roofing Leads
There can be some problems when you buy shared residential and commercial roofing leads from a large lead provider.
First, your customers find a roofing company through the lead provider, making it less likely that they’ll remember your company name the next time they need a new roof or roof repair. You end up building the lead provider’s brand, not your brand.
Second, you share the roofing leads with other roofers, so there’s not even a guarantee you’ll get that roofing client.
Our lead generation campaigns are built different. Your roofing leads are 100% exclusive and will help you build your brand. We focus on getting you a continuous supply of roofing customers that want a new roof or need repairs.
We generate your exclusive residential and commercial leads for roofing contractors from using three different lead generation strategies:
- Search Engine Optimization (SEO)
- Google AdWords
- Reputation Management
Search Engine Optimization is the best way to generate inbound leads for your roofing business. It helps your website show up higher in Google Maps and in local Google search results. We make it easier for people in your area to find your business when they need a roof replacement and roof repair services
Google AdWords are the best paid lead generation strategy. These are paid ads that appear at the top of Google search results. We target your desired audience at exactly when they’re searching for a roofer. Over time, we track and fully optimize your campaign so that you get the most out of your ad spend.
Reputation Management lets you easily gather more five-star reviews from your customers. More reviews helps you build trust with future customers on review websites like Yelp, Angi, and others. We make it easy for you to automatically ask happy customers for positive reviews, and you can share these testimonials on your website and social media accounts.
We use all these lead generation strategies together to attract more high-quality inbound leads, make your roofing business more visible across the web, grow your brand, and ramp up your revenue faster so you can build out your team quicker.
The Importance of a Comprehensive Lead Generation Campaign for Roofers
We generate exclusive leads for your roofing business so that you can grow faster from an influx of leads for new roofs and repairs.
Using multiple lead generation sources like Search Engine Optimization, Google AdWords, and Reputation Management, we attract high-quality inbound leads that turn into your loyal customers.
Here’s a more in-depth look at how these lead generation strategies can help your business:
Search Engine Optimization (SEO)
SEO is the best lead generation strategy and a great way to bring organic search traffic to your roofing business’ website. With us optimizing your website to appear at the top of Google Map Pack and organic Google search results, you’ll get more local residential and commercial roofing customers.
- Map Pack Optimization:
- Google Business Profile: We help you claim and optimize your Google Business Profile so your business starts to show up more in Google Maps search results. This makes it easier for potential customers in your area to find your business, and it’s one factor to help rank your website better in organic Google search results too
- Local Keywords: We research and use SEO techniques to target local keywords like “roofers in [Your City]” to help your business show up in relevant local searches
- Customer Reviews: We help you get more positive reviews on your Google Business’ account, this boosts your credibility and makes new customers more likely to look into and choose a roofing contractor like you
- Organic Search Results:
- Keyword Research: We research and identify high-intent keywords to use in your campaign campaign. The goal is to target keywords that have searchers that are actively searching for your services – these are the searches that leads to clicks to your website and calls to your business and a new customer
- Quality Content: We write helpful content about roofs, replacement, care, and repairs that will attract interested visitors to your site, these will build your trust and authority with potential future customers and with Google
- On-Page SEO: A well-optimized website with clear navigation, good content, clear calls-to-action, fast loading times, and mobile responsiveness provides a better user experience, which keeps potential customers on your site longer and builds trust
- Off-Page SEO: This is what really drives getting higher in search results. We use white-hat link building techniques that builds your website’s authority quickly and really ramps up your traffic volume and incoming leads and calls to your business
- Map Pack Optimization:
SEO can be a very intimidating subject to begin to understand, check out our full guide on how we do SEO for contractors – if you have any questions on anything in it, please let us know.
Google AdWords
A properly optimized Google AdWords lead generation campaign uses targeted ads that appear at the top of search results that reach potential customers the moment when they’re actively looking for a new roof or repairs. This type of campaign can help drive a positive Return On Investment (ROI) in the first month.
- Keyword Selection: We research and choose the right keywords to make sure your ads reach people searching for the exact services you offer during the right time of day and week
- Landing Page and Ad Copy: We build a high-converting landing page with compelling ad copy with strong calls-to-action that attract clicks and generate inbound leads and calls quickly
- Targeting: We target your ads so they are shown to people in your service area during the right hours, maximizing your budget to reach potential local roofing customers
- Conversion Tracking: We measure and track the success of your ads to help you understand which campaigns are generating leads, allowing us to focus on what works best in maximizing your budget
Reputation Management
Reputation Management is designed to get you the most 5-star reviews across the most platforms as quickly as possible. This involves reaching out to past customers to get reviews across different review websites, this quickly builds trust and attracts more leads since customers rely on reviews from other customers that are found on review websites like Yelp, your Google Business profile, and industry specific sites, like Angi.
- Encourage Reviews: We help generate positive reviews from your happy customers to enhance your reputation across the different review platforms, making new customers more likely to choose your roofing services
- Monitor Reviews: We help you keep track of reviews on sites like Google, Yelp and other websites to monitor customer feedback and address any issues before they become a problem
From the combination of different lead generation methods, like SEO, Google AdWords, and Reputation Management, we generate exclusive roof replacement and roofing repair leads that convert into loyal customers and can quickly grow your business.
Click the link below to set up a Strategy Call. We’ll answer all of your questions about lead generation and figure out if it’s a good idea to work together so we can help grow your roofing company.
Frequently Asked Questions About Roofing Leads
What is SEO and how does it help generate leads?
SEO optimizes your website to improve its ranking on search engines, making it more visible to potential customers. As an SEO service provider, we enhance your site’s content and structure to attract higher quality traffic, which can lead to more leads and conversions.
Why is keyword research crucial in SEO for lead generation?
Effective keyword research ensures that your website attracts visitors who are actively searching for your services. We identify the best keywords to target, optimizing your content to match these terms, which helps convert visitors into leads.
How can SEO improve my website's visibility in search engines?
By implementing strategic SEO techniques such as on-page optimization, link building, and content creation, we boost your site’s relevance and authority for targeted keywords. This improves your site’s ranking in search results, making it more visible to potential customers.
What are the benefits of local SEO for a small business?
Local SEO targets geographic-specific searches, making your business more visible to local consumers. We optimize your Google My Business listing and local citations to ensure you appear in local directories and maps, increasing foot traffic and local online visibility.
How does on-page SEO differ from off-page SEO?
On-page SEO focuses on optimizing elements within your website, like content and HTML. Off-page SEO involves external factors such as building quality backlinks. Both are crucial, and we provide services that cover both areas to comprehensively enhance your site’s search engine performance.
Can you explain how improving site speed affects SEO?
Site speed is a critical ranking factor. Faster websites provide a better user experience, reducing bounce rates and improving the rate at which visitors engage with your content. We optimize your website’s speed by compressing images, leveraging browser caching, and improving server response times.
How often should my website's content be updated for effective SEO?
Regular content updates signal to search engines that your website is relevant and well-maintained. We recommend updating your content at least once a month, and more frequently if it’s tied to rapidly changing industries or topics.
What is a SERP feature, and how can they be targeted in SEO?
SERP features include elements like featured snippets, knowledge graphs, and local business listings. Targeting these can increase your visibility on search results pages. We optimize your content to be snippet-friendly by structuring information clearly and targeting questions commonly asked by your audience.
How do backlinks contribute to SEO and lead generation?
Backlinks from reputable sites increase your website’s domain authority, improving your ranking on search engines. A higher ranking increases visibility, leading to more traffic and potential leads. We focus on earning quality backlinks through content marketing and partnerships.
What is content marketing and how does it tie into lead generation?
Content marketing involves creating valuable, relevant content to attract and retain a defined audience. This strategy is integrated into lead generation by drawing potential customers to your website where they can engage with your content, increasing the likelihood they will convert into leads.
How can creating a blog help attract more leads?
A blog helps you establish authority and keep your website content fresh, which are key factors in improving SEO and attracting traffic. We create targeted blog content that answers the needs and questions of your potential customers, making your site a go-to resource and improving lead conversion rates.
What types of content are most effective for generating leads?
Effective content types for generating leads include eBooks, how-to guides, infographics, and webinars. These formats provide value to your audience, establishing trust and encouraging users to exchange their contact information for access to more content.
Can you explain the concept of a content funnel for nurturing leads?
A content funnel strategically delivers content at different stages of the buyer’s journey. We craft content tailored to educate, engage, and convert your audience as they move from awareness to decision-making, effectively nurturing leads throughout their journey.
How does content marketing support SEO efforts?
Content marketing boosts SEO by providing fresh, keyword-rich content that search engines favor. This includes blog posts, articles, and other media that keep your site active and relevant, thereby improving your search engine rankings.
What metrics should be tracked to measure content marketing success?
Key metrics include traffic to content pages, time spent on those pages, social shares, backlinks, and conversion rates. These indicators help assess the effectiveness of content in engaging audiences and driving them towards taking action.
What is Google AdWords, and how can it be used for lead generation?
Google AdWords, now known as Google Ads, is a digital advertising platform where you can create online ads to reach people exactly when they’re interested in the products and services you offer. We use targeted ad campaigns that place your business in front of potential customers who are searching for related keywords.
How do you choose the right keywords for my AdWords campaigns?
Choosing the right keywords involves understanding your audience’s search behaviors and the language they use when looking for your services. We perform detailed keyword research and analysis to identify high-intent keywords that can drive targeted traffic to your landing page.
What are the benefits of using PPC ads over other advertising methods?
PPC ads offer quick results, precise targeting, and flexibility in budget management. Unlike SEO, which builds over time, PPC can generate immediate traffic and leads, providing a measurable ROI that helps you adjust your strategies based on performance data.
How do you use AdWords to target my local market effectively?
We utilize location targeting in AdWords to ensure your ads appear to users within a specific geographic area. This is particularly effective for businesses that rely on local clientele, as it increases the likelihood of attracting nearby users who can easily visit your business or request your services.
What is the difference between broad match and exact match keywords?
Broad match keywords allow your ads to show on searches that relate to your keyword, which may include misspellings or synonyms, providing a wider reach. Exact match targets searches that are precisely the same as your keyword or very closely related, focusing on accuracy and relevance.
What are some common mistakes to avoid in Google AdWords?
Common mistakes include neglecting keyword optimization, underutilizing ad extensions, not setting a schedule for running ads, ignoring negative keywords, and failing to optimize landing pages. We meticulously manage and refine all aspects of your campaigns to avoid these pitfalls and ensure your ads perform optimally.
How does reputation management impact lead generation?
Positive online reviews and a strong reputation establish trust with potential customers, significantly impacting their decision to choose your services. We manage your online reputation by actively monitoring and responding to reviews, encouraging satisfied customers to leave positive feedback, and addressing any negative comments professionally.
What strategies can be used to enhance online reviews for my business?
We implement strategies such as sending follow-up emails to customers asking for reviews, making it easy for customers to review by providing direct links to your review platforms.
How should I respond to negative reviews online?
Responding to negative reviews should be done promptly and professionally. We help draft responses that acknowledge the customer’s concerns, offer to resolve the issue, and move the conversation offline when necessary to demonstrate your commitment to customer satisfaction.
Why is monitoring online reputation important for maintaining lead quality?
Monitoring your online reputation helps ensure that potential leads see the best possible image of your business. This involves managing both positive and negative feedback and engaging with customers online to build a positive community around your services.
Can reputation management help in improving my website’s SEO?
Yes, effective reputation management can indirectly improve your SEO. Positive reviews can lead to increased user engagement and trust, factors that search engines consider when ranking sites. Additionally, responding to reviews and updating your listings keeps your information consistent and relevant, which can also boost SEO.
WHAT OUR ClientS SAY ABOUT Us
“It’s one thing to hire a marketing firm to manage your online and social media campaigns; it is another to bring on board a marketing advisor. Tom has a commanding knowledge of SEO and social media campaigns and is able to break the concepts down to a level I can understand. Likewise, Tom not only explains the “how” of the campaign, but also the “why” and accurately projects the amount of leads in a 3-6-9 month periods within my industry, all of which are uncanny abilities. Similarly, I always look forward to his monthly updates via video – in my opinion its much better than reading a report.
“Tom is an integral part of my marketing team, and I look to him to formulate the strategic and tactical methodologies of my practice’s marketing vision. I look forward to a very long term relationship with Tom. “
“Tom is absolutely amazing! He helped me get so many new leads for both home buyers and sellers in just 60 days. I was feeling really overwhelmed before, but now I’m feeling so much more confident and excited about my work now that I can rely on the follow-up automations. Tom really knows what he’s doing and they’re super easy to work with. I can’t thank them enough for all their help! I would definitely recommend them to anyone who needs help to grow their business.“
“Tom has been a breakthrough for our catering business in West Seattle. Thanks to their SEO services, we’ve seen a steady increase in website traffic and business growth over the years we’ve used them. We’re dominating the West Seattle neighborhood and even ranking for super high-volume Seattle search keywords too. Since our website traffic (and sales) has increased substantially, and we bought an event space and another catering company south of Seattle. Tom’s digital marketing expertise has been invaluable to our success, and we can’t thank them enough for their dedication and hard work. We highly recommend their services to any business that’s looking to expand.“
“Tom is my marketing powerhouse for my real estate investing company. Their digital marketing magic has landed me multiple distressed investment properties to purchase, boosting my bottom line big time! Their personalized touch and attention to detail make working with them a breeze. If you’re serious about growing your company, these guys are the real deal!“
“In the fist 30 days of working with Tom, my team has been stretched really thin. To be honest, they’re also a bit stressed by all these new appointments. Though, we’re all incredibly happy to get over 60 new long-term patients in the the 30 days!”
“Hiring Tom was a complete game-changer for my roofing company! I hired him for a very cost effective marketing campaign that brought in $100’s of thousands in revenue for my roofing company. We were blown away by the ROI and the results for new roofs, and I can’t thank him enough for his expertise. We highly recommend him to every business looking for a ROI-focused way to boost their sales long term.“