We’re Your Concrete Digital Marketing Agency
As Featured On:
Discover Why Concrete Contractors Love Our Marketing…
We help concrete contractors get consistent growth year after year using our proven digital marketing strategies.
Our goal when implementing our full marketing system is to help your business automate and grow your inbound concrete leads, increase your revenue, build your brand, hire additional employees, and expand your concrete company to further dominate your local market.
With over 15 years of digital marketing experience, we understand the unique challenges your concrete business faces from wanting to take advantage of using online marketing to grow your company.
From our experience, we can deliver results that boost your online presence, which massively increases your bottom line and double or triple your business over the next few years.
Concrete Digital Marketing Designed To Grow Your Business
Get a Reliable Source of Inbound Customers
People are always searching for a concrete contractor, why not take advantage of that? Using a combination of exclusive paid lead sources (PPC) and ranking your website in Google search results (using local SEO), we bring in a consistent stream of new residential and commercial clients that are actively searching for a concrete business.
Convert Them Into Booked Projects
With all the new people contacting you for residential and commercial concrete work, you can turn them into customers and keep your team busier than ever. With all these extra inbound customers, you can spend more time on growing your business.
Build Your Concrete Company’s Reputation
When people search for a concrete contractor, they look for one that has a lot of great reviews on places like Google, Yelp and other sites. With more completed jobs, you get more opportunities to collect reviews from your happy customers. We help you collect them.
Dominate Your City
In time, you can turn your company into the #1 concrete contractor in your area with a proven digital marketing campaign that brings you jobs and builds your company’s reputation. This puts you on track to be the #1 trusted contractor in your community.
What are Our Proven Online marketing Tactics?
At Foundation Marketing Pros, we believe in a holistic digital marketing approach that grows your established concrete contracting business and takes you and your team to the next level by bringing you more residential and commercial customers interested in coating, decorative and flatwork concrete work.
With over 15 years experience in every aspect of digital marketing, we’ve helped many different local small- and medium-sized businesses expand their reach and increase their customer base to grow their revenue beyond where they ever thought they could achieve.
Our all-inclusive digital marketing approach includes:
- Google AdWords campaigns that are exclusive to you and your market and generate highly qualified inbound residential and commercial concrete leads from your fully custom landing page – these campaigns can generate a ROI in the first month
- Full Audit of your existing website and SEO efforts, your website’s content, and who your competitors are and what they’re doing to take business away from you – we need to know where we’re starting from, who your competitors are, and the potential for how much we can grow your business
- WordPress Website Design and Content Marketing to provide exceptional user experience and build your website into an authority in your industry
- Conversion Rate Optimization (CRO) to improve your website’s abilities to convert visitors to leads that reach out to your business
- Local Search Engine Optimization (SEO) to boost your rankings in Google Maps and organic Google search results – SEO is proven to be the most cost effective way to grow your concrete coating businesses
- Reputation Management so you can gather many more glowing 5-star reviews from satisfied clients across multiple platforms
- Work with your CRM to implement Automated Follow-Up so that speed-to-lead is fully optimized and your sales team is able to connect with new leads immediately – instead of losing deals
As an experienced marketer, we can help with every part of concrete marketing – this includes helping concrete coating, decorative concrete, and flatwork concrete contractors.
Our team of experts understand the challenges of running an established concrete contracting business and the importance of maximizing your concrete marketing efforts that generate exclusive concrete leads – that’s why we work closely with you to implement our proven marketing strategies that are designed to grow your business.
Our marketing clients always have many different marketing questions, mostly around SEO and Lead Generation, which is why we’ve put together the following webpages at the links below.
After you take some time to review, please set up a time for a Strategy Call where we can answer your questions and see if it makes sense to work together to help grow your concrete business.
Local Search Engine Optimization (SEO)
Ranking first in local Google search results is absolutely critical for your concrete business’ long-term success.
The first result in organic search results gets 38.9% of all clicks. Plus, you’ll need to have your website show up in Google Maps results, which can drive a lot more traffic to your website.
By ranking in in Google Maps and organic search results, you can show up in front of hundreds, or even thousands, of new potential customers every single month. This means more visibility and traffic to your business’ website, and with that additional traffic, you’ll get more potential customers contacting your business.
With our expertise in SEO and with your website’s improved rankings, more targeted traffic is driven to your site and will grow your concrete business at a higher ROI over all other digital marketing methods.
100% Exclusive Lead Generation
We drive massive results in the first month through using Google AdWords, this type of marketing generates 100% exclusive concrete leads – including commercial and residential concrete coating, decorative, and flatwork. Our AdWords team is a Google Preferred Partner Agency and ranks in the top 1%, so you can compete against all the different “Goliaths” in your local market – and beat them at their own marketing game.
With our team’s skills and experience, we deliver exceptional results, driving you targeted traffic looking for your service at that exact time to your custom landing page that converts traffic incredibly well, and can drive dozens of 100% exclusive inbound calls and email inquiries to your business, starting in your first month.
When paired with SEO and other marketing efforts, your revenue will skyrocket.
Why Is Concrete SEO Important?
Search Engine Optimization (SEO) is one of the best long-term strategies for generating leads for a local concrete contractor. Unlike paid ads, which only work while you’re paying, SEO builds a lasting online presence. When your website ranks high on search engines like Google, customers can easily find you when they search for services like “concrete driveway installation near me” or “patio contractors.” This steady visibility brings in a continuous flow of leads from people actively searching for your services.
One of the biggest benefits of SEO is its cost-effectiveness over time. While there’s an initial investment to optimize your site, SEO continues to deliver results without requiring a large ongoing budget. Once your website ranks well, it attracts organic traffic consistently. Unlike paid ads, which stop generating leads the moment you stop spending, SEO only needs occasional updates to keep your site fresh and competitive, making it a budget-friendly option in the long run.
Local SEO is especially valuable for concrete contractors serving specific regions. Local SEO focuses on making your business show up in searches from nearby customers. This includes using location-based keywords, like “concrete patio contractor in [your city],” which makes it more likely your site will appear in local search results. These targeted keywords help bring relevant traffic to your site and improve the likelihood of converting visitors into paying customers.
A crucial element of local SEO is link building. Link building means earning links from other reputable websites to yours, which signals search engines that your business is trustworthy. Links from local directories, industry-related websites, and community organizations act as “votes of confidence,” showing search engines that your business is relevant and credible. For a concrete contractor, building links with local directories, landscaping services, or industry blogs can significantly boost your search rankings, increasing your visibility in local searches.
SEO is a long-term strategy that builds over time. As your website gains more traffic and authority, it maintains and often improves its position on search engines. This consistent visibility keeps your business in front of potential customers, generating leads even without constant advertising expenses.
SEO is an effective lead generation tool for concrete contractors. By focusing on local SEO, targeting specific keywords, building quality backlinks, and optimizing your website, you create a strong online presence that continuously brings in new customers. With SEO, you’re investing in steady, long-term growth for your concrete business.
What Are The Next Steps To Get More Residential and COmmercial Concrete Customers?
We Have A Strategy Call
We want to take the time to fully learn about you, your team, your business goals and what your ultimate vision is for your concrete business.
When we really understand where you currently are and where you want to go, we’ll pick the right marketing strategies to use in your marketing campaign.
We Lay the Foundation
With your goals in mind, we need to lay your marketing’s foundation.
In the first month, we need to see where your marketing currently stands. We’ll perform a full audit of your marketing, perform competitor and keyword research, put together a content plan, and set up and start a proven online marketing campaign that takes you to your vision.
We Deliver Customers
With your full marketing plan in action, you’ll start to get even more inbound customers reaching out to your concrete company.
As we move further along and results consistently build, you’ll see what real marketing does and how these results grow your business’ customer count, bottom line and employee count.
Frequently Asked Questions About Concrete Marketing Services
What is internet marketing?
Internet marketing, also known as online marketing, involves promoting a business’s products or services over the internet. It uses various strategies like SEO, PPC, content marketing, and more to reach potential customers.
How can internet marketing benefit my business?
Internet marketing can increase your business’s visibility, attract more leads, and improve sales. It allows you to reach a larger audience more efficiently than traditional marketing methods and provides measurable results.
How do you determine the right marketing channels for my business?
We analyze your business goals, target audience, and budget to recommend the most effective channels. Whether includes SEO, content marketing, PPC or more, we tailor the strategy to suit your specific needs and maximize ROI.
What is SEO?
SEO stands for Search Engine Optimization. It’s a process used to improve your website so it appears higher in online search results. When your site ranks higher, more people can find and visit it.
What exactly do your SEO services include?
Our SEO services include a comprehensive approach to improve your website’s visibility. We perform an audit on your existing site, current state of your SEO, examine your competitors, focus on keyword research to identify the best terms for your business, perform on-page optimization to enhance your content and site structure, develop a content marketing plan and write content, and off-page strategies like building high-quality backlinks to increase your site’s authority and search rankings.
How do we determine the best keywords for my business?
We use advanced tools and our expertise to analyze search trends and your industry specifics to identify keywords that are not only relevant but also likely to attract the right kind of traffic to your site. We aim for a mix of broad and specific terms that potential customers are using to find services like yours.
Why is local SEO particularly important for small to medium businesses?
Local SEO targets people in your specific area looking for your services, making it crucial for businesses with a physical location or a local service area. We optimize your local listings, like Google My Business, and ensure your site appears in local search results, driving more foot traffic and local inquiries.
How long does it take to see results from SEO?
SEO takes time. Typically, you might start seeing results in about 3 to 6 months, but it depends on many factors like your starting point, competition, and the effort put into SEO activities.
What’s the difference between on-page and off-page SEO?
On-page SEO involves changes you make on your own website to improve rankings, like optimizing your content or improving your site’s layout and speed. Off-page SEO involves actions taken outside of your website to impact your rankings, such as building backlinks from other sites.
Can you explain the importance of backlinks in SEO?
Backlinks are links from other websites to yours and are critical for SEO as they signal to search engines that others value your content. We focus on earning high-quality backlinks from reputable sites in your industry to boost your site’s credibility and rankings.
How often will you update our website’s SEO?
SEO is an ongoing process that requires constant updates for the best results. We regularly analyze performance data, adjust strategies, build backlinks, and update content to ensure your website stays competitive in search rankings. Depending on your specific needs and changes in search engine algorithms, we may make adjustments weekly, monthly, or quarterly.
What is content marketing and why is it important?
Content marketing involves creating and sharing valuable content to attract and engage a target audience. It’s important because it helps establish your business as an authority in your field, improves SEO, and keeps your audience engaged.
How does content marketing boost SEO efforts?
Content marketing enhances SEO by increasing the amount of relevant and keyword-rich content on your website. This gives search engines more material to index and improves your visibility in search results. Regularly publishing engaging content also keeps your site active, which is favored by search engines.
Why is fresh content important for maintaining high search engine rankings?
Search engines prioritize websites that are updated regularly with fresh content because it indicates that the site is active and providing current information. Consistently adding new, relevant content can help maintain or improve your site’s ranking over time.
How does content marketing help establish authority in my industry?
By producing informative and valuable content that addresses your audience’s needs and questions, you establish your business as a knowledgeable leader in your field. This not only builds trust with your audience but also signals to search engines that your content is credible and should be ranked highly.
What role does content marketing play in building backlinks for SEO?
Quality content encourages other websites to link to your pages as a valuable resource for their own readers. These backlinks are crucial for SEO because they enhance your site’s authority and improve its ranking. The more reputable sources link to your website, the more trustworthy and authoritative it appears to search engines.
What is PPC?
PPC stands for Pay-Per-Click, a type of internet advertising where businesses pay a fee each time one of their ads is clicked. This strategy allows you to target specific keywords and display ads in search engine sponsored results, driving targeted traffic directly to your website or landing page.
What’s the difference between SEO and PPC?
SEO, or Search Engine Optimization, focuses on improving your website to increase its ranking in organic search results. PPC, or Pay-Per-Click, involves paid advertisements where you pay each time someone clicks on your ad. Both are crucial for increasing visibility but work differently to attract traffic.
How do you choose the right keywords for my PPC ads?
We find keywords that match what your business offers and what your customers are searching for. We use special tools to pick keywords that are popular but not too expensive, making sure your ads show up to the right people.
Can you explain what ad extensions are and why we should use them?
Ad extensions add more information to your ads, like your phone number, more website links, or your location. They make your ads bigger and give people more reasons to click, which can lead to more sales.
Why do we need to use negative keywords in our PPC campaign?
Negative keywords help us make sure your ads don’t show up for searches that aren’t related to your business. This saves your advertising budget for only the clicks that could turn into customers.
How do you make sure my ads are working well?
We regularly check how many people are clicking on your ads and how many of those clicks lead to sales or contacts. We adjust your ads to improve results, like changing the words or the design.
What happens if my ads aren’t getting enough clicks?
If your ads aren’t getting enough clicks, we will review and adjust them. This might mean changing the keywords, the ad design, or where your ads are shown to better match what your customers are looking for.
How do you manage my PPC budget effectively?
We carefully plan how much to spend on each click to make sure we are using your budget efficiently. We focus on getting the most clicks and customers possible within your set budget.
Why do we need a specific landing page for our PPC ads?
A landing page is important because it’s designed to match the message of your PPC ad, which makes visitors more likely to take action, like making a purchase or filling out a contact form. When someone clicks on your ad, the landing page provides exactly what they’re expecting to see, which can increase the chances of turning them into a customer.
How does a landing page improve the results of a PPC campaign?
A well-designed landing page improves results by focusing on a specific goal, like selling a product or getting sign-ups. It’s clear and direct, without the distractions of a regular website page. This focus helps improve the conversion rate, which is the percentage of visitors who complete the desired action.
Can a good landing page reduce the cost of my PPC campaign?
Yes, a good landing page can actually make your PPC campaign more cost-effective. Search engines like Google reward ads that provide a good user experience. If your landing page is relevant and useful, it can lead to higher ad rankings and lower costs per click because it’s seen as more effective and relevant to the user’s needs.
How often do we review and adjust your internet marketing strategies?
We regularly review the performance of your marketing campaign, but adjustments may be made more frequently based on real-time data. This allows us to stay on top of changing market trends and user behaviors, ensuring your campaign remains effective and competitive in a dynamic digital environment.
How do we measure the success of an internet marketing campaign?
We use specific metrics such as website traffic, conversion rates, and the overall return on investment (ROI) to measure the success of your internet marketing campaign. Tools like Google Analytics help us track these metrics, allowing us to see how many people visit your website, how they interact with it, and how these interactions translate into actual business goals, like sales or sign-ups.
Talk To a Concrete Marketing Expert that Gets You
Set up a consultation call to learn how you can increase the leads coming to your business and build your visibility online to dominate your industry.
What Our Clients Say About Us
“It’s one thing to hire a marketing firm to manage your online and social media campaigns; it is another to bring on board a marketing advisor. Tom has a commanding knowledge of SEO and social media campaigns and is able to break the concepts down to a level I can understand. Likewise, Tom not only explains the “how” of the campaign, but also the “why” and accurately projects the amount of leads in a 3-6-9 month periods within my industry, all of which are uncanny abilities. Similarly, I always look forward to his monthly updates via video – in my opinion its much better than reading a report.
“Tom is an integral part of my marketing team, and I look to him to formulate the strategic and tactical methodologies of my practice’s marketing vision. I look forward to a very long term relationship with Tom. “
“Tom is absolutely amazing! He helped me get so many new leads for both home buyers and sellers in just 60 days. I was feeling really overwhelmed before, but now I’m feeling so much more confident and excited about my work now that I can rely on the follow-up automations. Tom really knows what he’s doing and they’re super easy to work with. I can’t thank them enough for all their help! I would definitely recommend them to anyone who needs help to grow their business.“
“Tom has been a breakthrough for our catering business in West Seattle. Thanks to their SEO services, we’ve seen a steady increase in website traffic and business growth over the years we’ve used them. We’re dominating the West Seattle neighborhood and even ranking for super high-volume Seattle search keywords too. Since our website traffic (and sales) has increased substantially, and we bought an event space and another catering company south of Seattle. Tom’s digital marketing expertise has been invaluable to our success, and we can’t thank them enough for their dedication and hard work. We highly recommend their services to any business that’s looking to expand.“
“Tom is my marketing powerhouse for my real estate investing company. Their digital marketing magic has landed me multiple distressed investment properties to purchase, boosting my bottom line big time! Their personalized touch and attention to detail make working with them a breeze. If you’re serious about growing your company, these guys are the real deal!“
“In the fist 30 days of working with Tom, my team has been stretched really thin. To be honest, they’re also a bit stressed by all these new appointments. Though, we’re all incredibly happy to get over 60 new long-term patients in the the 30 days!”
“Hiring Tom was a complete game-changer for my roofing company! I hired him for a very cost effective marketing campaign that brought in $100’s of thousands in revenue for my roofing company. We were blown away by the ROI and the results for new roofs, and I can’t thank him enough for his expertise. We highly recommend him to every business looking for a ROI-focused way to boost their sales long term.“