We’re Your Asphalt Paving Digital Marketing Agency
As Featured On:
Discover Why Asphalt Paving Contractors Love Our Marketing…
We help asphalt paving contractors achieve consistent growth year after year from using our proven digital marketing services that bring in far more residential and commercial asphalt paving customers.
Our goal when implementing the full marketing system is to help your company automate and grow your inbound asphalt paving leads, increase your business’ revenue and hire additional employees – all of which helps you expand your asphalt paving company to further dominate your local market.
With over 15 years of online marketing experience, we fully understand the unique challenges you face in wanting to take advantage of online marketing to grow your asphalt paving company.
From our extensive experience, we can show results that boost your online presence, which ultimately massively increases your bottom line.
Asphalt Paving Digital Marketing Designed To Grow Your Business
Get a Reliable Source of Inbound Customers
People are always searching for an asphalt paving contractor, why not take advantage of that? Using a combination of exclusive paid lead sources and ranking your website in Google search results (using local SEO), we bring in a consistent stream of new people that are actively searching for a asphalt paving contracting business.
Convert Them Into Booked Projects
With all the new people contacting you for asphalt paving, you can turn them into customers and keep your team busier than ever. With all these extra inbound customers, you can spend more time on growing your business.
Build Your Asphalt Paving Company’s Reputation
When people search for a contractor, they look for one that has a lot of great reviews on places like Google, Yelp and other sites. With more completed jobs, you get more opportunities to collect reviews from your happy customers. We help you collect them.
Dominate Your City
In time, you can turn your company into the #1 asphalt paving contractor in your area with a proven digital marketing campaign that brings you jobs and builds your company’s reputation. This puts you on track to be the #1 trusted contractor in your community.
What are Our Proven Online Marketing Tactics?
At Foundation Marketing Pros, we believe in a holistic digital marketing approach that grows your asphalt paving contracting business and helps takes you and your team to the next level from an influx of more residential and commercial asphalt paving customers.
With over 15 years experience in every aspect of online marketing, we’ve helped many local small and medium-sized businesses expand their online reach and increase their inbound customers, so that they can grow their revenue beyond what they thought they could achieve.
Our all-inclusive marketing approach includes the following:
- Google AdWords (PPC) campaigns that are exclusive to you and your market, and generate highly qualified inbound residential and commercial asphalt paving prospects from your fully customized landing page – these campaigns can generate a ROI in the first full month
- Full Audit of your existing website and SEO efforts, your website’s content, and who your competitors are and what they’re doing that’s taking business away from you – we need to know where we’re starting from, who your competitors are, and the potential for how much we can grow your business
- WordPress Website Design and Content Marketing to provide a fully optimized user experience and will build your website into an absolute authority in your industry
- Conversion Rate Optimization (CRO) to improve your website’s abilities to convert visitors into customers that reach out to your business
- Local Search Engine Optimization (SEO) to boost your rankings in Google Maps and in organic Google search results – SEO is proven to be the most cost effective way to grow your asphalt paving businesses and provides the highest ROI among all digital marketing methods
- Reputation Management so you can get many more glowing 5-star reviews from satisfied clients across multiple review websites
- Work with your CRM to implement Automated Follow-Up so that speed-to-lead is fully optimized for your sales team, and they’re able to connect with new prospects immediately – instead of losing deals to your competitors
Our team of marketing experts understand the challenges you face in running an established asphalt paving contracting business and we understand the importance of maximizing your asphalt paving marketing budget. We wan to generate quality asphalt paving leads immediately – that’s why we work closely with you to implement all our proven marketing strategies that are designed to grow your business quickly.
Our marketing clients generally have the most questions on SEO and Lead Generation (two of the main components of our marketing campaigns), please review the linked webpages below for more information. When you’re ready, please reach out and set up a Strategy Call.
Local Search Engine Optimization (SEO)
Ranking first in local organic Google search results is absolutely critical to your asphalt paving business’ long-term success.
The first result in organic search gets 38.9% of all clicks. Plus, by showing up in Google Maps results (with a lot of reviews), you can drive a lot of more traffic to your website.
By ranking in Google Maps and organic search results, you can show up in front of hundreds, or even thousands, of new potential customers every month. This means more visibility and traffic to your business’ website, and ultimately, you’ll get more customers contacting your asphalt paving business – growing your bottom line revenue.
With our expertise and with your improved rankings, we can partner together to help grow your business – all at a higher ROI over all other digital marketing methods.
100% Exclusive Lead Generation
We drive massive results in the first month by using Google AdWords to generate 100% exclusive inbound residential and commercial asphalt paving leads. Our AdWords team is a Google Preferred Partner Agency and ranks in the top 1%. With our expertise, you can compete against all the “Goliaths” in your local market – and beat them at their own marketing game.
With our team’s skills and experience, we deliver exceptional results, driving you targeted traffic looking for your services at that exact time to your custom landing page that converts traffic like crazy and can drive dozens of 100% exclusive inbound calls and email inquiries to your asphalt paving business, starting in your first month.
When paired with all our other marketing methods, your inbound prospects will skyrocket.
Why Is Asphalt Paving SEO Important?
Search Engine Optimization (SEO) is one of the best long-term strategies for generating leads for a local asphalt paving business. Unlike paid ads, like Google AdWords, which only work while you’re paying, SEO builds lasting online visibility.
When your website ranks high on search engines like Google, it’s easier for customers to find you when they search for services like “asphalt paving near me” or “asphalt driveway contractor.” This steady presence brings in a continuous flow of leads from people actively looking for your services.
One major benefit of SEO is its cost-effectiveness over time. While there’s an initial investment to optimize your site, SEO keeps delivering results without the need for a large, ongoing budget. Once your website ranks well, it continues attracting traffic. In contrast, paid ads stop driving leads as soon as you stop spending.
Local SEO is especially valuable for asphalt paving businesses that serve specific areas. Local SEO focuses on making sure your business shows up in searches from nearby customers. This includes using location-based keywords, like “asphalt paving in [your city],” to increase the chances that your website appears in local search results. Targeting these keywords brings more relevant traffic to your site and improves the likelihood of turning visitors into customers.
A key part of local SEO is link building. Link building, or earning links from reputable websites to yours, is one of the strongest signals for search engines. Links from local directories, industry sites, and community organizations act as “votes of confidence,” showing search engines that your business is trustworthy and relevant. For an asphalt paving business, building links with local companies, directories, and blogs can significantly improve your search rankings, boosting your visibility in the local area.
SEO is a long-term strategy that strengthens over time. As your website gains traffic and authority, it maintains and improves its position in search engine rankings. This steady visibility keeps your business in front of potential customers, generating leads without relying on expensive advertising.
In summary, SEO is an essential lead generation strategy for local asphalt paving businesses. By focusing on local SEO, targeting specific keywords, building quality backlinks, and optimizing your website, you create a powerful online presence that consistently attracts new customers.
With SEO, you’re investing in steady, long-term growth for your asphalt paving business.
What Are The Next Steps To Get More Residential and COmmercial Asphalt Paving Customers?
We Have A Strategy Call
We want to take the time to fully learn about you, your team, your business goals and what your ultimate vision is for your asphalt paving business.
When we really understand where you currently are and where you want to go, we’ll pick the right marketing strategies to use in your marketing campaign.
We Lay the Foundation
With your goals in mind, we need to lay your marketing’s foundation.
In the first month, we need to see where your marketing currently stands. We’ll perform a full audit of your marketing, perform competitor and keyword research, put together a content plan, and set up and start a proven online marketing campaign that takes you to your vision.
We Deliver Customers
With your full marketing plan in action, you’ll start to get even more inbound customers reaching out to your asphalt paving company.
As we move further along and results consistently build, you’ll see what real marketing does and how these results grow your business’ customer count, bottom line and employee count.
Frequently Asked Questions About Asphalt Paving Marketing Services
What is internet marketing?
Internet marketing, also known as online marketing, involves promoting a business’s products or services over the internet. It uses various strategies like SEO, PPC, content marketing, and more to reach potential customers.
How can internet marketing benefit my business?
Internet marketing can increase your business’s visibility, attract more leads, and improve sales. It allows you to reach a larger audience more efficiently than traditional marketing methods and provides measurable results.
How do you determine the right marketing channels for my business?
We analyze your business goals, target audience, and budget to recommend the most effective channels. Whether includes SEO, content marketing, PPC or more, we tailor the strategy to suit your specific needs and maximize ROI.
What is SEO?
SEO stands for Search Engine Optimization. It’s a process used to improve your website so it appears higher in online search results. When your site ranks higher, more people can find and visit it.
What exactly do your SEO services include?
Our SEO services include a comprehensive approach to improve your website’s visibility. We perform an audit on your existing site, current state of your SEO, examine your competitors, focus on keyword research to identify the best terms for your business, perform on-page optimization to enhance your content and site structure, develop a content marketing plan and write content, and off-page strategies like building high-quality backlinks to increase your site’s authority and search rankings.
How do we determine the best keywords for my business?
We use advanced tools and our expertise to analyze search trends and your industry specifics to identify keywords that are not only relevant but also likely to attract the right kind of traffic to your site. We aim for a mix of broad and specific terms that potential customers are using to find services like yours.
Why is local SEO particularly important for small to medium businesses?
Local SEO targets people in your specific area looking for your services, making it crucial for businesses with a physical location or a local service area. We optimize your local listings, like Google My Business, and ensure your site appears in local search results, driving more foot traffic and local inquiries.
How long does it take to see results from SEO?
SEO takes time. Typically, you might start seeing results in about 3 to 6 months, but it depends on many factors like your starting point, competition, and the effort put into SEO activities.
What’s the difference between on-page and off-page SEO?
On-page SEO involves changes you make on your own website to improve rankings, like optimizing your content or improving your site’s layout and speed. Off-page SEO involves actions taken outside of your website to impact your rankings, such as building backlinks from other sites.
Can you explain the importance of backlinks in SEO?
Backlinks are links from other websites to yours and are critical for SEO as they signal to search engines that others value your content. We focus on earning high-quality backlinks from reputable sites in your industry to boost your site’s credibility and rankings.
How often will you update our website’s SEO?
SEO is an ongoing process that requires constant updates for the best results. We regularly analyze performance data, adjust strategies, build backlinks, and update content to ensure your website stays competitive in search rankings. Depending on your specific needs and changes in search engine algorithms, we may make adjustments weekly, monthly, or quarterly.
What is content marketing and why is it important?
Content marketing involves creating and sharing valuable content to attract and engage a target audience. It’s important because it helps establish your business as an authority in your field, improves SEO, and keeps your audience engaged.
How does content marketing boost SEO efforts?
Content marketing enhances SEO by increasing the amount of relevant and keyword-rich content on your website. This gives search engines more material to index and improves your visibility in search results. Regularly publishing engaging content also keeps your site active, which is favored by search engines.
Why is fresh content important for maintaining high search engine rankings?
Search engines prioritize websites that are updated regularly with fresh content because it indicates that the site is active and providing current information. Consistently adding new, relevant content can help maintain or improve your site’s ranking over time.
How does content marketing help establish authority in my industry?
By producing informative and valuable content that addresses your audience’s needs and questions, you establish your business as a knowledgeable leader in your field. This not only builds trust with your audience but also signals to search engines that your content is credible and should be ranked highly.
What role does content marketing play in building backlinks for SEO?
Quality content encourages other websites to link to your pages as a valuable resource for their own readers. These backlinks are crucial for SEO because they enhance your site’s authority and improve its ranking. The more reputable sources link to your website, the more trustworthy and authoritative it appears to search engines.
What is PPC?
PPC stands for Pay-Per-Click, a type of internet advertising where businesses pay a fee each time one of their ads is clicked. This strategy allows you to target specific keywords and display ads in search engine sponsored results, driving targeted traffic directly to your website or landing page.
What’s the difference between SEO and PPC?
SEO, or Search Engine Optimization, focuses on improving your website to increase its ranking in organic search results. PPC, or Pay-Per-Click, involves paid advertisements where you pay each time someone clicks on your ad. Both are crucial for increasing visibility but work differently to attract traffic.
How do you choose the right keywords for my PPC ads?
We find keywords that match what your business offers and what your customers are searching for. We use special tools to pick keywords that are popular but not too expensive, making sure your ads show up to the right people.
Can you explain what ad extensions are and why we should use them?
Ad extensions add more information to your ads, like your phone number, more website links, or your location. They make your ads bigger and give people more reasons to click, which can lead to more sales.
Why do we need to use negative keywords in our PPC campaign?
Negative keywords help us make sure your ads don’t show up for searches that aren’t related to your business. This saves your advertising budget for only the clicks that could turn into customers.
How do you make sure my ads are working well?
We regularly check how many people are clicking on your ads and how many of those clicks lead to sales or contacts. We adjust your ads to improve results, like changing the words or the design.
What happens if my ads aren’t getting enough clicks?
If your ads aren’t getting enough clicks, we will review and adjust them. This might mean changing the keywords, the ad design, or where your ads are shown to better match what your customers are looking for.
How do you manage my PPC budget effectively?
We carefully plan how much to spend on each click to make sure we are using your budget efficiently. We focus on getting the most clicks and customers possible within your set budget.
Why do we need a specific landing page for our PPC ads?
A landing page is important because it’s designed to match the message of your PPC ad, which makes visitors more likely to take action, like making a purchase or filling out a contact form. When someone clicks on your ad, the landing page provides exactly what they’re expecting to see, which can increase the chances of turning them into a customer.
How does a landing page improve the results of a PPC campaign?
A well-designed landing page improves results by focusing on a specific goal, like selling a product or getting sign-ups. It’s clear and direct, without the distractions of a regular website page. This focus helps improve the conversion rate, which is the percentage of visitors who complete the desired action.
Can a good landing page reduce the cost of my PPC campaign?
Yes, a good landing page can actually make your PPC campaign more cost-effective. Search engines like Google reward ads that provide a good user experience. If your landing page is relevant and useful, it can lead to higher ad rankings and lower costs per click because it’s seen as more effective and relevant to the user’s needs.
How often do we review and adjust your internet marketing strategies?
We regularly review the performance of your marketing campaign, but adjustments may be made more frequently based on real-time data. This allows us to stay on top of changing market trends and user behaviors, ensuring your campaign remains effective and competitive in a dynamic digital environment.
How do we measure the success of an internet marketing campaign?
We use specific metrics such as website traffic, conversion rates, and the overall return on investment (ROI) to measure the success of your internet marketing campaign. Tools like Google Analytics help us track these metrics, allowing us to see how many people visit your website, how they interact with it, and how these interactions translate into actual business goals, like sales or sign-ups.
Talk To an Asphalt Paving Marketing Expert that Really Gets You
Set up a consultation call to learn how you can increase the prospects coming to your asphalt paving business and build your visibility online to dominate your industry.
What Our Clients Say About Us
“It’s one thing to hire a marketing firm to manage your online and social media campaigns; it is another to bring on board a marketing advisor. Tom has a commanding knowledge of SEO and social media campaigns and is able to break the concepts down to a level I can understand. Likewise, Tom not only explains the “how” of the campaign, but also the “why” and accurately projects the amount of leads in a 3-6-9 month periods within my industry, all of which are uncanny abilities. Similarly, I always look forward to his monthly updates via video – in my opinion its much better than reading a report.
“Tom is an integral part of my marketing team, and I look to him to formulate the strategic and tactical methodologies of my practice’s marketing vision. I look forward to a very long term relationship with Tom. “
“Tom is absolutely amazing! He helped me get so many new leads for both home buyers and sellers in just 60 days. I was feeling really overwhelmed before, but now I’m feeling so much more confident and excited about my work now that I can rely on the follow-up automations. Tom really knows what he’s doing and they’re super easy to work with. I can’t thank them enough for all their help! I would definitely recommend them to anyone who needs help to grow their business.“
“Tom has been a breakthrough for our catering business in West Seattle. Thanks to their SEO services, we’ve seen a steady increase in website traffic and business growth over the years we’ve used them. We’re dominating the West Seattle neighborhood and even ranking for super high-volume Seattle search keywords too. Since our website traffic (and sales) has increased substantially, and we bought an event space and another catering company south of Seattle. Tom’s digital marketing expertise has been invaluable to our success, and we can’t thank them enough for their dedication and hard work. We highly recommend their services to any business that’s looking to expand.“
“Tom is my marketing powerhouse for my real estate investing company. Their digital marketing magic has landed me multiple distressed investment properties to purchase, boosting my bottom line big time! Their personalized touch and attention to detail make working with them a breeze. If you’re serious about growing your company, these guys are the real deal!“
“In the fist 30 days of working with Tom, my team has been stretched really thin. To be honest, they’re also a bit stressed by all these new appointments. Though, we’re all incredibly happy to get over 60 new long-term patients in the the 30 days!”
“Hiring Tom was a complete game-changer for my roofing company! I hired him for a very cost effective marketing campaign that brought in $100’s of thousands in revenue for my roofing company. We were blown away by the ROI and the results for new roofs, and I can’t thank him enough for his expertise. We highly recommend him to every business looking for a ROI-focused way to boost their sales long term.“